Skip to main content

Supermarkets Shopping

I love supermarkets. Whenever I have time to kill, I will find the nearest supermarket and get myself lost in them. Whenever I am overseas, I would want to know where is the nearest supermarket from wherever we are putting up. It does matter whether I am cooking or not since supermarkets these days sell more than just foodstuff. Some days I walk out of supermarkets with magazines, on others I can be spotted munching on baked goods from the deli.

Unfortunately, it is hard to find someone who are as supermarket crazy. My mom and Hubby excluded, since they are being dragged there by me. To most, supermarkets exist for a specific purpose, much like toilets, and that purpose is definitely not even remotely associated with recreation.

Recently, I started noticing full-page coloured advertisement up by our local supermarkets. Although is is nice to know what items are on promotion, the selection of items which appears on the ad makes me wonder who are the supermarkets trying to reach out to.

As I start to take note of the items, it seems to me that there is some sort of checklist of the types of items to be advertised for whoever is the target audience.

Here's what the table tells me. Most people don't cook or don't know how to cook at home hence turing to processed foods rather than fresh produce. Eating at home seems to be limited to fruits only. For those people who cook, they definitely cook with rice and oil. And when they are home, they are cleaning zealots and busy feeding milk to kids. For relaxation, they will drink something alcoholic and munch on snacks.

This is a vast contrast from what I saw at a neighbourhood supermarket in Tokyo. They offer mostly fresh food despite being a country that offers tons and tons of snacks. From what I see, I could only hazard a guess that Japanese families cook more than our families here. Good for them, and woe to us.


Popular posts from this blog

Post-meditated Pumpkin and Mushroom Soup

I cannot help but notice that recently the trendy words that seem to flood the wellness media always carry words like “self-care”, “meditation”, “gratitude”, and even “mindfulness” has been thrown in for good measure. Yes, all these single-word suggestions sound good. We all need to know how to take our stress level down a few notches at a time when we need to keep our face masks up.  So when I read the news about a nail being found in the pumpkin mushroom soup of an unidentified Asian passenger on board our national carrier bound for Auckland, imagine my dilemma. Should I feel grateful that my previous soups on board were served without any nails? Or should I feel grateful that I could not afford to fly our national carrier often enough to be served soups which might actually have carried nails or other specials in them? As you can see, I am pretty new to this wellness speak and hence very confused about this “gratitude” aspect of the trend.     Like any dutiful social m

Rosemary Cuttings

I think I am really bored with life. So bored that I am trying my hands are transplanting my rosemary plant! This is just after I killed by some mint off-shoots recently by transplanting them. I have black fingers, I think. Not that I need another rosemary plant. I am just plain curious why some people here are able to root a cutting from a Cold Storage pack . It sounds so easy that it is absurdly unfair. Maybe it is just my lack of technique and common sense when it comes to plants. Here's a link that I found helpful about transplanting rosemary . Seems that the chances of success for my transplanted rosemary doesn't look high. I didn't dip it in rooting powder (!!??), I transplanted it in medium sized container, and the soil is of highly questionable source (don't ask). Well, if the little fellow didn't make it, you will hear of it here soon.

Main Course Salads: Salade Nicoise

My motivation for looking into main course salad was born out of sheer laziness. I was looking for a one-dish meal (less plates) that requires minimal cooking (less pots/pans) and packs lots of veggies as well as being filling. No skimpy wimpy diet salads for this gal. So if I have to put this into a checklist of evaluating a salad, it would probably look like this. Salade Nicoise has all the ticks in the check-boxes. Everything in this salad can be made ahead of time. Right down to the proteins of eggs and fish (either canned tuna or leftover grilled salmon). Now, isn't this dish time friendly? The dressing for Salade Nicoise is just a simple olive oil and acid mix (ratio is 1 : 1.5)with shallots and herbs thrown in together with Dijon mustard. The recipe for the vinaigrette I used came from The New Best Recipe which you will be able to find it on Simply Recipe . I haven't had many main course salads in restaurants, but from the very few that I had eaten, the dre